Qualitative
Qual methods, conversational research and analysis at scale.
Video & Slides
Outside-in Thinking to Survive Massive Change
4 December 2014
Video & Slides
Finding the Right Emotions: A picture paints a thousand words
30 November 2014
Video & Slides
The Future of Retail
28 November 2014
Video & Slides
Everything we know about face to face groups
28 November 2014
Blog
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
Blog
How do we define qualitative research in a new MR world?
This post looks at the definition of qualitative research and has been produced as part of a project…
9 November 2014
Blog
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when…
26 August 2014
Blog
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted…
14 August 2014
post image Blog
Customers are your last competitive advantage
Most companies claim to be customer centric, but when you look at what they do you will see…
25 July 2014
Event
Festival of #NewMR
Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the…
1 December 2014 – 5 December 2014
Video & Slides
The Power of the Dark Side: Motivation, Positioning and the Seven Deadly Sins
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17 July 2014
Video & Slides
Online Community VIPs (Very Important Participants)
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17 July 2014