Social Media & Digital Research
Social listening and digital-channel research.
Blog
Social Media Research Reveals Market Research Concerns
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post…
9 July 2015
Blog
Market Research is too inward looking – Social Media analysis by Bakamo Social
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the…
2 July 2015
Video & Slides
Social Media Research in 2015, Ray Poynter
Ray Poynter gives an updated review of Social Media Research.
28 May 2015
Video & Slides
Measuring not Counting – Fran Cassidy
The #IPASOCIALWORKS project has been working for the last two years to establish best practices in how to…
15 May 2015
Blog
Collaborative Review of Social Media Research – The Spec
News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will…
13 April 2015
Blog
Social Media in 2015 – Collaboration Invitation
Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research…
25 March 2015
Event
Social Media Research in 2015
Thursday, 28 May, 2015 Register by clicking here. The presentation from Ray Poynter (author of the Handbook of…
28 May 2015
Event
Measuring not Counting – Evaluating Social Campaigns
Click here to register. NewMR Webinar with Fran Cassidy Friday 15 May, 11am London time (which is midday…
15 May 2015
Blog
Two key challenges to measuring the ROI of social
Want to know how you should be evaluating social media campaigns? Do you want to know how to…
16 February 2015
Blog
Are you an expert?
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then…
23 October 2014
Blog
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
Blog
Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter…
19 August 2014