Social Media & Digital Research

Social listening and digital-channel research.

Social Media Research Reveals Market Research Concerns Blog Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Blog Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 Social Media Research in 2015, Ray Poynter Video & Slides Social Media Research in 2015, Ray Poynter Ray Poynter gives an updated review of Social Media Research. 28 May 2015 Measuring not Counting – Fran Cassidy Video & Slides Measuring not Counting – Fran Cassidy The #IPASOCIALWORKS project has been working for the last two years to establish best practices in how to… 15 May 2015 Collaborative Review of Social Media Research – The Spec Blog Collaborative Review of Social Media Research – The Spec News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will… 13 April 2015 Social Media in 2015 – Collaboration Invitation Blog Social Media in 2015 – Collaboration Invitation Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research… 25 March 2015 Social Media Research in 2015 Event Social Media Research in 2015 Thursday, 28 May, 2015 Register by clicking here. The presentation from Ray Poynter (author of the Handbook of… 28 May 2015 Measuring not Counting – Evaluating Social Campaigns Event Measuring not Counting – Evaluating Social Campaigns Click here to register. NewMR Webinar with Fran Cassidy Friday 15 May, 11am London time (which is midday… 15 May 2015 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014

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