AI & Innovation
Frontier models, agents and what they mean for insights teams.
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Why setting FaceBook likes as a KPI can be a bad idea
We are all familiar with the phrase that correlation is not the same as causality, but we also…
11 December 2013
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Answers to Frequently Asked Mobile Market Research Questions
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,…
9 December 2013
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Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or…
6 December 2013
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Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers…
24 November 2013
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What I learned from the ICG Question Time
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five…
15 November 2013
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Where does the inspiration for new market research come from?
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking…
3 November 2013
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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Jan Hofmeyr challenges the future of market research at MRMW London
Last week, at the MRMW Conference in London, the future of market research as we know it was…
14 October 2013
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What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
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The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
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In market research, is agnosticism the new belief?
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions…
6 August 2013
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Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
Blog
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
post image Blog
The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
post image Blog
In market research, is agnosticism the new belief?
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions…
6 August 2013
post image Blog
Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013