AI & Innovation
Frontier models, agents and what they mean for insights teams.
Slides
It takes two baby!
17 July 2014
Slides
What next? 5 predictions about the future of online co-creation
17 July 2014
Slides
The US GOP – And Something for the Rest of Us
17 July 2014
Slides
Survey Gamification: Old Wine in New Bottles?
17 July 2014
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NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how…
16 July 2014
Event
Handbook of Mobile Market Research – Launch
Thursday, 11th September, 2014 APAC, 4pm Sydney. Europe/America, 3pm London/ 10am New York. Access the slides and recordings…
11 September 2014
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Asking the wrong questions gives you the wrong answers!
A very large part of market research is based on asking people questions, for example in surveys, focus…
21 June 2014
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When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample…
17 June 2014
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My take on social media – Gaelle Bertrand
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle…
11 June 2014
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My take on Social Media – Kristin Luck
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of…
9 June 2014
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What’s your take on social media?
We at NewMR are keen to hear the different ways that market researchers approach social media. We are…
3 June 2014
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My take on social media – Sue Bell
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the…
1 June 2014