AI & Innovation

Frontier models, agents and what they mean for insights teams.

How to Automatically Analyse Google Forms Data with AI Blog How to Automatically Analyse Google Forms Data with AI Here is a tool that let's you use AI to automate the analysis of surveys conducted via Google… 26 March 2025 Can I upload CrossTabs to ChatGPT? Blog Can I upload CrossTabs to ChatGPT? This post looks at how you can upload market research crosstabs to ChatGPT to help find the story… 21 March 2025 The Impact of China’s AI Revolution: What Market Researchers Need to Know Blog The Impact of China’s AI Revolution: What Market Researchers Need to Know Until this year the assumption was that the USA was leading in AI and China was way behind.… 20 March 2025 DeepSeek – a new Generative AI from China that is challenging ChatGPT and America Blog DeepSeek – a new Generative AI from China that is challenging ChatGPT and America DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s… 25 January 2025 Creating a Questionnaire Library with ChatGPT Blog Creating a Questionnaire Library with ChatGPT One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and… 24 January 2025 Asking ChatGPT for advice about research methods – a Kano example #AI Tip Blog Asking ChatGPT for advice about research methods – a Kano example #AI Tip Two or three times a year I receive a message from an agency saying their client wants to… 20 January 2025 #AI Tip – Ask AI for multiple suggestions, to leverage the human element Blog #AI Tip – Ask AI for multiple suggestions, to leverage the human element Here is another tip from my courses on how to use Copilot and ChatGPT for market research and… 18 January 2025 When should you use ChatGPT and when should you use the API version? Blog When should you use ChatGPT and when should you use the API version? Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I… 9 January 2025 Analysing Open-ended Comments (almost) for free Blog Analysing Open-ended Comments (almost) for free Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?… 22 November 2024 The State of Insights 2024 Video & Slides The State of Insights 2024 The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such… 19 November 2024 Creating Virtual Ray, a Custom GPT Blog Creating Virtual Ray, a Custom GPT One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows… 5 November 2024 A Client-side view of AI with Vesna Hajnšek Video A Client-side view of AI with Vesna Hajnšek A Client-side view of AI with Vesna Hajnšek Vesna Hajnšek, Senior CMI Manager at the French luxury brand… 22 October 2024

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