Innovation & New Product Development
Research innovation, co-creation, concept testing and NPD.
Video & Slides
How to Assess Innovations in Market Research & Insights
In this presentation Ray Poynter shares his appraoch to assessing new technologies and approaches. Using eight questions Ray…
12 December 2018
Blog
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is…
25 November 2018
Event
AI for Marketing & Product Innovation: With Stan Sthanunathan
Webinar 18 December, 3pm London (10am New York, 11pm Singapore). The recording of this webinar will be available…
18 December 2018
Blog
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,…
1 November 2018
Video & Slides
Video as a powerful tool to communicate innovative research methodologies to your business partners
Nowadays video plays a critical role in Insights industry. Video not only significantly increases the quality and effectiveness…
19 June 2018
Event
Looking Forward
This two-webinar event looks at what’s happened in market research and insights in 2018, predictions for 2019, upcoming…
11 December 2018
Event
The Future of Video
This two-webinar event looked at the way video is expanding and evolving in the context of market research…
19 June 2018
Video & Slides
Futuring Friday – Festival of NewMR 2018
Gregg Archibald, Melanie Courtright, Kristin Luck and Ray Poynter discuss: What will be hot in 2018? What surprises…
10 February 2018
Video & Slides
What’s New In VR Research – And What’s Not
Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are…
8 February 2018
Video & Slides
Better by mistake – igniting the innovation journey in organisations
We have been working with several clients who are incumbents in their category. They often confront a stagnating…
6 February 2018
Video & Slides
What are the emerging technologies in market research? Where should your focus be over the next two years?
Ray shares his findings, conclusions and recommendations about the state of emerging technologies in market research, based on…
5 February 2018
Video & Slides
Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing
Industry growth strategy guru Kristin Luck maps easy to implement field tested methods, supported by research from Greenbook,…
13 December 2017