Category: Market Research

post image Blog The Gen2 Advisors’ Social Media Analytics Report The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled… 15 May 2013 post image Blog An illustration of what happens when evidence, marketing, and customers are ignored Marketers and market researchers are always looking for stories that provide evidence for the value of what they… 10 May 2013 post image Blog How much of your research should be with customers? Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are… 9 May 2013 post image Blog The Myth of the Poverty Premium There is a widespread view that people in poverty pay more for their products and services than richer… 2 May 2013 post image Blog Why do people join B2B communities? I have spent the last couple of weeks in Australia as part of my role in Vision Critical… 26 April 2013 post image Blog Think inside out, not outside in One of the things that marketers, researchers, and administrators are often encouraged to do is to try to… 21 April 2013 post image Blog How many ways is mobile being used in Qual? As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research… 13 April 2013 post image Blog Behavioural Economics is mostly a quant thing Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,… 7 April 2013 post image Blog Feedback from the MRS Conference in London This week’s MRS Conference in London was one of the best events I have been to in the… 22 March 2013 post image Blog Is your mobile market research ethical? As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing… 17 March 2013