Category: Market Research

post image Blog Notes for a non-researcher conducting qualitative research In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.… 26 August 2013 post image Blog In market research, is agnosticism the new belief? Traditionally the term agnostic has been applied to people who have not had the courage of their convictions… 6 August 2013 post image Blog Unintentional Interlocking Quotas This post has been written in response to a query I receive fairly often about sampling. The phenomenon… 2 August 2013 post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 post image Blog When and why to conduct mobile only studies? Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody… 17 July 2013 post image Blog The tablet that didn’t bite As mentioned before, I am in the midst of co-writing a book on mobile research and today I… 12 July 2013 post image Blog Analysis, the difference between qual and quant Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no… 12 June 2013 post image Blog How much should clients know about New Market Research? The other day I saw a comment that clients have a duty to keep themselves up-to-date with all… 31 May 2013 post image Blog Does commercial market research deserve special exemptions? In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the… 23 May 2013 post image Blog 10 Reasons to buy ESOMAR’s new book 1 It’s not your classic textbook This book focusses on the questions that are part of the everyday… 19 May 2013