Category: Market Research
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Where does the inspiration for new market research come from?
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking…
3 November 2013
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What are the key international research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
27 October 2013
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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Why might a product test show a negative result?
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric…
20 October 2013
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What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
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Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013
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Lessons from stock market research
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting…
30 September 2013
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Let’s protect the basic truths of market research methodology
I have just been reading an article about social media as a potential replacement for traditional market research…
16 September 2013
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The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
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Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013
Blog
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
post image Blog
Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013
post image Blog
Lessons from stock market research
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting…
30 September 2013
post image Blog
Let’s protect the basic truths of market research methodology
I have just been reading an article about social media as a potential replacement for traditional market research…
16 September 2013
post image Blog
The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
post image Blog
Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013