Category: Market Research

post image Blog The Qualitative Deficit Market research is being deluged with new sources of data, from social media, from electronic communications, and from… 7 January 2013 post image Blog 2013 – Focusing on Asia Pacific There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can… 2 January 2013 post image Blog Why do companies use market research? Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University,… 30 December 2012 post image Blog Significant Digits – a key element of clearer numbers I am in the process of writing an introductory statistics book for market researchers. This post and some… 18 December 2012 post image Blog Research Communities and Market Research Rules One of the questions I get asked quite often is whether or not research communities, such as MROCs… 11 December 2012 post image Blog Market Research in Japan, an Alternative Adoption Curve Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,… 29 November 2012 Blog How to run a successful MROC in Japan? Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by… 27 November 2012 post image Blog NewMR and Asia I am about half way through my current tour of Asia, I have been in Singapore and Hong… 25 November 2012 post image Blog Laplace and Big Data fallacy Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on… 22 November 2012 post image Blog What will Telepresence bring to Market Research? Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how… 18 November 2012