Consumer Insight

Understanding consumers, personas and consumer data.

The 6 R’s of great video research Video & Slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Living in an AI Future Video & Slides Living in an AI Future Jenn takes us through 4 scenarios of a possible AI driven future using science fiction scenarios to explore… 22 September 2017 Sick of AI yet? It’s Just Getting Started! Video & Slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more… 22 September 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Video & Slides Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make… 21 June 2017 Opportunities & Challenges for MR Event Opportunities & Challenges for MR Wednesday 21 June 2017 You can access the all the slides and recordings from our Play Again page. You… 21 June 2017 Artificial Intelligence and Market Research Event Artificial Intelligence and Market Research   Access the slides and recordings of all eight presentations from our Play Again page. Session 1, 10am… 22 September 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Being a Start up in Romania Video & Slides Being a Start up in Romania This session includes three market research start ups from different countries with presenters sharing experiences and tips, with… 27 February 2017 Festival of NewMR 2017 – APAC Tuesday Event Festival of NewMR 2017 – APAC Tuesday Tuesday, 28 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 28 February 2017 Festival of NewMR 2017 – Atlantic Monday Event Festival of NewMR 2017 – Atlantic Monday Monday, 27 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 27 February 2017

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