Consumer Insight
Understanding consumers, personas and consumer data.
Video & Slides
Rev Up Your Qual; Actionable Insights, Accelerated!
Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.…
8 February 2018
Video & Slides
Data Caricatures: rethinking visualisation for the modern researcher
For the modern researcher, process and language simplicity are crucial when it comes to visualising information. From working…
8 February 2018
Video & Slides
The Future of Customer Relationships
Change has never been this fast and will never be this slow again. Asia Pacific is the fastest…
6 February 2018
Video & Slides
Fake News and the Impact on Market Research
Fake news has been making headlines recently. Which got me to thinking; In a world where the latest…
6 February 2018
Video & Slides
The Method is the Message: Setting the Table for Change
Nobody likes to hear bad news. The bearer of bad news gets the blame. The hearers of bad…
5 February 2018
Video & Slides
Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms.
Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others…
5 February 2018
Event
EMEA Thursday
Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son…
8 February 2018
Event
Americas Wednesday
Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up…
7 February 2018
Event
Festival of NewMR 2018 – APAC Tuesday
Return to the Main Festival Page Slides and recordings available soon. Chair: Sue York Peter Harris & Ying…
6 February 2018
Event
Festival of NewMR 2018 – Atlantic Monday
Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray…
5 February 2018
Video & Slides
A quick, instinctive guide to System One
System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent…
8 November 2017
Video & Slides
Context is Queen
The picture is not always what you think it is! Learn why decisions taken using traditional survey data…
8 November 2017