Quantitative Methods

Core quantitative research methods and methodology.

An Introduction to Hierarchical Bayes Slides An Introduction to Hierarchical Bayes 17 July 2014 Product Optimisation Slides Product Optimisation 17 July 2014 An Overview of Advanced Quant Techniques Slides An Overview of Advanced Quant Techniques 17 July 2014 9,000 concepts later: how the wisdom of the crowd compares with monadic screening Slides 9,000 concepts later: how the wisdom of the crowd compares with monadic screening 17 July 2014 The pursuit of Happiness: can emotions predict in-market performance? Slides The pursuit of Happiness: can emotions predict in-market performance? 17 July 2014 The Superiority of Panel Research – A Fast Food Choice Modelling Example Slides The Superiority of Panel Research – A Fast Food Choice Modelling Example 17 July 2014 The challenges and opportunities of Social Media: combining semiotic models with statistical multivariate analysis Slides The challenges and opportunities of Social Media: combining semiotic models with statistical multivariate analysis 17 July 2014 Introduction to Latent Class Analysis for Market Segmentation Slides Introduction to Latent Class Analysis for Market Segmentation 17 July 2014 Doing More with Less: Getting Greater Value from Mobile Quant Slides Doing More with Less: Getting Greater Value from Mobile Quant 17 July 2014 Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity Slides Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity 17 July 2014 Segmentation 101 Slides Segmentation 101 17 July 2014 The ‘science’ of creating good graphs Slides The ‘science’ of creating good graphs 17 July 2014

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