Quantitative Methods
Core quantitative research methods and methodology.
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Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers…
24 November 2013
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What I learned from the ICG Question Time
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five…
15 November 2013
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Why might a product test show a negative result?
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric…
20 October 2013
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Unintentional Interlocking Quotas
This post has been written in response to a query I receive fairly often about sampling. The phenomenon…
2 August 2013
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Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
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When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody…
17 July 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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Behavioural Economics is mostly a quant thing
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,…
7 April 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
post image Blog
The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
post image Blog
Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
post image Blog
How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
post image Blog
10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
post image Blog
Behavioural Economics is mostly a quant thing
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,…
7 April 2013