Quantitative Methods

Core quantitative research methods and methodology.

When is Less More? Slides When is Less More? 17 July 2014 Common Method Variance – A threat to Quality of data Slides Common Method Variance – A threat to Quality of data 17 July 2014 Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option Slides Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option 17 July 2014 Contextual surveys – going asynchronous for more context Slides Contextual surveys – going asynchronous for more context 17 July 2014 People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity Slides People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity 17 July 2014 Agree/Disagree scales in online surveys Left, right, top, and middle thoughts Slides Agree/Disagree scales in online surveys Left, right, top, and middle thoughts 17 July 2014 Surveys Without Scales – NewMR and Facial Imaging Slides Surveys Without Scales – NewMR and Facial Imaging 17 July 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013

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