Quantitative Methods
Core quantitative research methods and methodology.
Event
Festival of NewMR 2016 – APAC Tuesday
Broadcast: Tuesday, 2 February The Festival of NewMR comprises 5 days of webinars, click here to see all…
2 February 2016
Event
Festival of NewMR 2016 – Americas Wednesday
Broadcast time: Wednesday, 3 February. The Festival of NewMR comprises 5 days of webinars, click here to see…
3 February 2016
Blog
What is the difference between Qualitative and Quantitative Research?
[Sorry, this is a really long post, but I have been asked several times to explain the key…
27 November 2015
Blog
What’s special about RIWI?
The post below is the result of a discussion between Ray Poynter from NewMR and Eric Meerkamper from RIWI. …
17 October 2015
Blog
Six Tips for Creating Integrated Insight – from the No Nonsense Tour
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find…
7 October 2015
Blog
6 Tips for Mobile Market Research – from the No Nonsense Tour
Here are six tips for using mobile market research. All six are drawn from the workshops I will…
6 October 2015
Blog
Social Media Research shows Market Research is too inward looking
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of…
5 October 2015
Event
Learn how to find the Story in the Data
NewMR Webinar with Ray Poynter, Wednesday 9th December, 3pm UK time (Seattle 7am, New York 10am,Paris 4pm, )…
9 December 2015
Video & Slides
Celina Burnett – How to measure the ROI of campaigns
Celina Burnett of Gain Theory gives a NewMR Lecture/Introduction to how to measure the ROI of campaigns.
15 July 2015
Blog
The Long Survey Will Be Replaced By the Sparse Survey
Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at…
14 June 2015
Blog
Why do organisations conduct customer satisfaction research?
One of the great things about teaching an undergraduate course in market research is that it makes you…
10 June 2015
Event
How to Measure the ROI of Campaigns
NewMR Webinar Wednesday, 15 July, 2015 The slides and recording of this broadcast are available from Play Again.…
15 July 2015