Quantitative Methods

Core quantitative research methods and methodology.

Festival of NewMR 2016 – APAC Tuesday Event Festival of NewMR 2016 – APAC Tuesday Broadcast: Tuesday, 2 February The Festival of NewMR comprises 5 days of webinars, click here to see all… 2 February 2016 Festival of NewMR 2016 – Americas Wednesday Event Festival of NewMR 2016 – Americas Wednesday Broadcast time: Wednesday, 3 February. The Festival of NewMR comprises 5 days of webinars, click here to see… 3 February 2016 What is the difference between Qualitative and Quantitative Research? Blog What is the difference between Qualitative and Quantitative Research? [Sorry, this is a really long post, but I have been asked several times to explain the key… 27 November 2015 What’s special about RIWI? Blog What’s special about RIWI? The post below is the result of a discussion between Ray Poynter from NewMR and Eric Meerkamper from RIWI.  … 17 October 2015 Six Tips for Creating Integrated Insight – from the No Nonsense Tour Blog Six Tips for Creating Integrated Insight – from the No Nonsense Tour Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find… 7 October 2015 6 Tips for Mobile Market Research – from the No Nonsense Tour Blog 6 Tips for Mobile Market Research – from the No Nonsense Tour Here are six tips for using mobile market research. All six are drawn from the workshops I will… 6 October 2015 Social Media Research shows Market Research is too inward looking Blog Social Media Research shows Market Research is too inward looking Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of… 5 October 2015 Learn how to find the Story in the Data Event Learn how to find the Story in the Data NewMR Webinar with Ray Poynter, Wednesday 9th December, 3pm UK time (Seattle 7am, New York 10am,Paris 4pm, )… 9 December 2015 Celina Burnett – How to measure the ROI of campaigns Video & Slides Celina Burnett – How to measure the ROI of campaigns Celina Burnett of Gain Theory gives a NewMR Lecture/Introduction to how to measure the ROI of campaigns. 15 July 2015 The Long Survey Will Be Replaced By the Sparse Survey Blog The Long Survey Will Be Replaced By the Sparse Survey Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at… 14 June 2015 Why do organisations conduct customer satisfaction research? Blog Why do organisations conduct customer satisfaction research? One of the great things about teaching an undergraduate course in market research is that it makes you… 10 June 2015 How to Measure the ROI of Campaigns Event How to Measure the ROI of Campaigns NewMR Webinar Wednesday, 15 July, 2015 The slides and recording of this broadcast are available from Play Again.… 15 July 2015

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