Quantitative Methods

Core quantitative research methods and methodology.

Should Market Research Still Be Using Significance Testing? Blog Should Market Research Still Be Using Significance Testing? Over the last few years there have been many calls for market researchers to stop using significance testing… 22 March 2017 Futuring Friday panel discussion Video & Slides Futuring Friday panel discussion Lenny Murphy, Ray Poynter and guests Kristin Luck and Melanie Courtright survey the near and middle future for… 4 March 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Festival of NewMR 2017 – Futuring Friday Event Festival of NewMR 2017 – Futuring Friday Friday, 3 March, 2017 Access the slides and recording via our Play Again page here: Lenny Murphy, Ray Poynter… 3 March 2017 Having a look at 1Q.com – a mobile-based survey service Blog Having a look at 1Q.com – a mobile-based survey service Last week I had was invited to have a play with the 1Q.com system, an innovative and new… 3 October 2016 Find and Communicate the Story – Lesson 4 – Complex Data Video & Slides Find and Communicate the Story – Lesson 4 – Complex Data Ray Poynter delivers the 4th lesson in the #NewMR webinar series on Finding and Communicating the Story in… 5 July 2016 What is Conjoint Analysis? Blog What is Conjoint Analysis? Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.… 15 June 2016 Find and Communicate the Story – Lesson 1 – Overview and Introduction Video & Slides Find and Communicate the Story – Lesson 1 – Overview and Introduction Lesson 1 of 6. Ray Poynter and NewMR provide a webinar-based course on how to find the communicate… 23 February 2016 Find & Communicate the Story – Part 1 Event Find & Communicate the Story – Part 1 An online course by Ray Poynter and NewMR We are all agreed on the importance of storytelling, but there… 23 February 2016 – 8 November 2016 An Analytics Toolkit Video & Slides An Analytics Toolkit Kevin Gray, President of Cannon Gray LLC provides “An Analytics Toolkit“ 30 January 2016 9 Big Applications of Big Data Video & Slides 9 Big Applications of Big Data Annie Pettit, Chief Research Officer with Peanut Labs shares her “9 Big Applications of Big Data” 30 January 2016 Learn how to find the story in the data Video & Slides Learn how to find the story in the data In this webinar, broadcast December 2015, Ray Poynter offers tips and advice on how to find the story… 9 December 2015

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