Qualitative Methods
Core qualitative research methods and analysis.
post image Blog
What I learned from the ICG Question Time
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five…
15 November 2013
post image Blog
The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
post image Blog
Notes for a non-researcher conducting qualitative research
In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.…
26 August 2013
post image Blog
Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
post image Blog
Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
post image Blog
Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
post image Blog
10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
post image Blog
How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
post image Blog
A Short History of Mobile Marketing Research
Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s…
1 March 2013
post image Blog
Is it auto-qual, we-qual, mass-qual, or crowdsourced qual?
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example…
26 February 2013
post image Blog
The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from…
7 January 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
post image Blog
Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
post image Blog
Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
post image Blog
10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
post image Blog
How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
post image Blog
A Short History of Mobile Marketing Research
Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s…
1 March 2013
post image Blog
Is it auto-qual, we-qual, mass-qual, or crowdsourced qual?
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example…
26 February 2013
post image Blog
The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from…
7 January 2013