Qualitative

Blog Brand esSense – two books in one from Neil Gains Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and… 1 February 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Opportunities and Threats faced by Market Research – Peter Harris By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR… 29 November 2013 post image Blog It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to… 27 November 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog A new book to help people to understand insight communities By common consent, research communities seem to have been the fastest growing new research approach over the last… 11 September 2013 post image Blog The Five Top NewMR.org Posts of 2013 – so far Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the… 3 September 2013 post image Blog Notes for a non-researcher conducting qualitative research In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.… 26 August 2013 post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 Event Research Communities Friday March 15, 2013 This event had 3 sessions, with speakers from around the world looking at the… 15 March 2013