Category: NewMR

post image Blog What are the key international research questions? In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions… 27 October 2013 post image Blog What are the key mobile market research questions? In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions… 24 October 2013 post image Blog Why might a product test show a negative result? Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric… 20 October 2013 post image Blog Jan Hofmeyr challenges the future of market research at MRMW London Last week, at the MRMW Conference in London, the future of market research as we know it was… 14 October 2013 post image Blog Why you should take part in the GRIT Survey Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those… 1 October 2013 post image Blog Do we focus too much on what clients say? Should we focus more on what they do? In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number… 25 September 2013 post image Blog A new book to help people to understand insight communities By common consent, research communities seem to have been the fastest growing new research approach over the last… 11 September 2013 post image Blog The Five Top NewMR.org Posts of 2013 – so far Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the… 3 September 2013 post image Blog Why is research so risk averse? This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox… 31 August 2013 post image Blog Notes for a non-researcher conducting qualitative research In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.… 26 August 2013