Category: NewMR

post image Blog How many ways is mobile being used in Qual? As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research… 13 April 2013 post image Blog Behavioural Economics is mostly a quant thing Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,… 7 April 2013 post image Blog Feedback from the MRS Conference in London This week’s MRS Conference in London was one of the best events I have been to in the… 22 March 2013 post image Blog Is your mobile market research ethical? As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing… 17 March 2013 post image Blog Two disruptive ideas for a disruptive conference This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of… 12 March 2013 post image Blog Is it a bad thing that 80% of new products fail? Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new… 7 March 2013 post image Blog A Short History of Mobile Marketing Research Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s… 1 March 2013 post image Blog Is it auto-qual, we-qual, mass-qual, or crowdsourced qual? There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example… 26 February 2013 post image Blog Is Neuromarketing looking in the wrong place? I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that… 22 February 2013 post image Blog Some of my favourite blogs I have just finished running several training sessions on quant research, social media, statistics and presenting and I… 15 February 2013