Category: NewMR
Blog
Immersive, conversational and experiential: Market research predictions for 2019
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: 'Ambivalence to the big, and…
20 December 2018
Blog
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models…
17 December 2018
Blog
AI is the future, but what is happening in market research right now?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is…
8 December 2018
Blog
ESOMAR Council Report December 2018
In October I was elected to be a member of the ESOMAR Council for a period of two…
6 December 2018
Blog
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is…
25 November 2018
Blog
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,…
1 November 2018
Blog
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…
19 October 2018
Blog
Bias Runner 2049
Story-with-a-meaning post by Ray Poynter, 11 October 2018 Tom Torquemada was looking forward to his interview today, he…
11 October 2018
Blog
Will anything replace PowerPoint soon? (a forecast from 2011 revisited)
Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and…
29 August 2018
Blog
The excitement of the new and the best of the old – AMSRS Annual Conference 2018
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS…
16 August 2018