Category: NewMR

Immersive, conversational and experiential: Market research predictions for 2019 Blog Immersive, conversational and experiential: Market research predictions for 2019 Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: 'Ambivalence to the big, and… 20 December 2018 Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers Blog Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models… 17 December 2018 AI is the future, but what is happening in market research right now? Blog AI is the future, but what is happening in market research right now? This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is… 8 December 2018 ESOMAR Council Report December 2018 Blog ESOMAR Council Report December 2018 In October I was elected to be a member of the ESOMAR Council for a period of two… 6 December 2018 The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Blog The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is… 25 November 2018 Do you know how to assess innovations in market research and insights? Blog Do you know how to assess innovations in market research and insights? Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,… 1 November 2018 What is the Counterfactual? – Why do we need to assess it? Blog What is the Counterfactual? – Why do we need to assess it? Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the… 19 October 2018 Bias Runner 2049 Blog Bias Runner 2049 Story-with-a-meaning post by Ray Poynter, 11 October 2018 Tom Torquemada was looking forward to his interview today, he… 11 October 2018 Will anything replace PowerPoint soon? (a forecast from 2011 revisited) Blog Will anything replace PowerPoint soon? (a forecast from 2011 revisited) Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and… 29 August 2018 The excitement of the new and the best of the old – AMSRS Annual Conference 2018 Blog The excitement of the new and the best of the old – AMSRS Annual Conference 2018 Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS… 16 August 2018

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