Category: NewMR

post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013 post image Blog When and why to conduct mobile only studies? Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody… 17 July 2013 post image Blog Mobile Specific Qualitative Research As I have mentioned before, I am involved in writing a book on mobile market research, with Navin… 5 July 2013 post image Blog The ITU is 100% wrong on mobile phone penetration, IMHO The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)… 29 June 2013 post image Blog How do clients move 20 to 30 minute tracking studies onto smartphones? As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called… 10 June 2013 post image Blog How much should clients know about New Market Research? The other day I saw a comment that clients have a duty to keep themselves up-to-date with all… 31 May 2013 post image Blog Does commercial market research deserve special exemptions? In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the… 23 May 2013 post image Blog The Gen2 Advisors’ Social Media Analytics Report The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled… 15 May 2013 post image Blog How much of your research should be with customers? Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are… 9 May 2013 post image Blog Why do people join B2B communities? I have spent the last couple of weeks in Australia as part of my role in Vision Critical… 26 April 2013