Category: NewMR
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Answers to Frequently Asked Mobile Market Research Questions
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,…
9 December 2013
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Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or…
6 December 2013
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The Opportunities and Threats Facing Market Research – Sally Joubert
Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we…
5 December 2013
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Getting the recipe (and decoration) right – Karen Schofield
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out…
2 December 2013
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Market research has a great future if it is brave enough to change – Jane Frost
Posted by Jane Frost, CEO of MRS, The Market Research Society, UK. Market research has a great future…
1 December 2013
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Opportunities and Threats faced by Market Research – Peter Harris
By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR…
29 November 2013
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Faster, cheaper and see into the future… – Tiina Raikko
Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have…
29 November 2013
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Opportunities and Threats faced by Market Research – Rosie Campbell
Posted by Rosie Campbell, Director at Campbell Keegan, UK. So, what I guess I’ve always marvelled at in…
28 November 2013
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Opportunities and Threats in a Brave New Market Research World – Edward Appleton
Post by Edward Appleton, European Consumer Insights Manager at a major multinational based in Munich, Germany. Much is…
28 November 2013
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Threats and opportunities for Market Research: Market research, communicated… – Lucy Davison
Posted by Lucy Davison, Keen as Mustard Marketing, UK. As we race at alarming speed into the future,…
28 November 2013