Category: NewMR

Blog Stop asking when mobile will be the next big thing, it happened a year or two ago! As I and others (see this great post by Reg Baker in 2011) have been pointing out, people… 27 January 2014 Blog Staying up to date with trends in mobile and mobile market research As part of the book on Mobile Market Research that we are working on we are including some… 19 January 2014 Blog Why is so much customer satisfaction research so unsatisfying? When I talk to research users, one of the most common themes I hear is dissatisfaction with customer… 16 January 2014 post image Blog The Mobile Players in 2014 & Mobile MR – Navin Williams Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading… 14 January 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Facebook still dominant in the UK – even amongst the young! Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps… 16 December 2013 post image Blog Is market research really a career? Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for… 13 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013