Category: NewMR

Blog In defence of business jargon Ray Poynter discusses the merits of business jargon. 25 June 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 post image Blog My take on Social Media – Kristin Luck Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of… 9 June 2014 post image Blog My take on social media – Peter Harris Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to… 30 May 2014 post image Blog Forewarned is forearmed! The case for IIeX Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can… 17 May 2014 post image Blog Two Scholarships on Offer for the QRCA Annual Conference Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile… 14 May 2014 Blog MRMW – Market Research in the Mobile World – an essential part of the mobile picture I am lucky enough to be invited to take part in a wide range of market research events,… 10 May 2014 Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014