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Category: NewMR

What are the key MR Buzzwords for 2015? Blog What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015 Do you understand device agnostic research? Blog Do you understand device agnostic research? Most people seem to accept that about one-third of people who take online surveys are attempting to do… 2 March 2015 Looking for followers may be more predictive than looking for leaders Blog Looking for followers may be more predictive than looking for leaders Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been… 26 February 2015 What can the painter Turner teach market researchers? Blog What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 What is market research? Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance Blog Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance Since the arrival of online market research in the mid-1990s the speed of change in market research has… 20 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 The ESOMAR Elections Blog The ESOMAR Elections Every two years ESOMAR holds elections for its President, Vice President, and Council. The people who hold these… 22 September 2014

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