Category: Marketing

What does communicating results mean? Blog What does communicating results mean? Over the last 20 years the understanding of what communicating market research results means has changed. It used… 12 April 2015 Why did the penny-farthing have a large front wheel – Illustrating insight from data Blog Why did the penny-farthing have a large front wheel – Illustrating insight from data Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding… 6 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Blog Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015 Marketing Research or Market Research? A unhelpful distinction Blog Marketing Research or Market Research? A unhelpful distinction Once again I have heard of somebody claiming that there is a useful difference between the terms marketing… 23 March 2015 Market Research in the Time of VUCA Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 What are the key MR Buzzwords for 2015? Blog What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015 The problem of survivor bias in marketing and market research Blog The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015 Looking for followers may be more predictive than looking for leaders Blog Looking for followers may be more predictive than looking for leaders Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been… 26 February 2015 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 What can the painter Turner teach market researchers? Blog What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close