Category: Marketing
Blog
Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.
Back in 2012, there were several research papers that suggested that running for more than about 20 miles…
22 October 2018
Blog
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…
19 October 2018
Blog
The Difference Between Customer Focused and Customer Centricity?
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 6…
6 April 2018
Blog
Hints for Presenting at International Conference
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event –…
15 December 2017
Blog
Why you should subscribe to NewMR’s newsletter?
Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can…
30 September 2017
Blog
104 Facts You Don’t Know About Mobile Marketing
Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful…
2 August 2017
Blog
Having a look at 1Q.com – a mobile-based survey service
Last week I had was invited to have a play with the 1Q.com system, an innovative and new…
3 October 2016
Blog
Stepping Outside our Comfort Zone – re:publica, Berlin, 2016
Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a…
10 June 2016
Blog
If you had a great product and gave it away for nearly free, how long before you would have a big customer base?
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly…
5 May 2016
Blog
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,…
29 March 2016