Category: Marketing
Blog
Many Conference Exhibitors Could do Better
I am lucky to attend a large number of conferences each year and at most of these conferences…
21 March 2016
Blog
Learn from Wayne Gretzky – Foresight in business is all about skating to where the puck is going to be
Business strategists can and should learn a key lesson from the world’s best ever ice hockey player, Wayne…
15 February 2016
Blog
Are you a new entrant in the NewMR World?
From time-to-time people reach out to us to tell us about a new company in the market research…
11 January 2016
Blog
My Predictions for 2016
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are…
18 December 2015
Blog
Social Media, Curation and a Personal Brand – 3 hot topics for 2016
In November our thoughts stray to 2016 as we try to guess the key topics we should be…
8 November 2015
Blog
Nobody can claim to be Cheaper, Faster and Better!
There seems to be have been a rash of new claims by some agencies that they are offering…
4 November 2015
Blog
Six Tips for Creating Integrated Insight – from the No Nonsense Tour
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find…
7 October 2015
Blog
Social Media Research shows Market Research is too inward looking
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of…
5 October 2015
Blog
The story of the timetable that wanted to be an itinerary
Most of the timetables in the station office were happy to be timetables. They prided themselves on being…
5 October 2015
Blog
Why the GRIT Survey is useful, and why you should take part
The link to the latest GRIT survey is available (click here to take it) and I encourage you…
21 September 2015