Category: Marketing
Blog
Will the Ashley Madison hack and law suits spell the end to Big Data as we know it?
The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain…
1 September 2015
Blog
Improving Insight Skills, Status, and Impact
I have just finished an extended visit to Japan where I was lucky enough to be involved in…
2 August 2015
Blog
Who else is talking about market research?
The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You…
23 July 2015
Blog
Results of the GreenBook/NewMR Social Media Research Challenge
Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it…
15 July 2015
Blog
Social Media Research Reveals Market Research Concerns
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post…
9 July 2015
Blog
Market Research is too inward looking – Social Media analysis by Bakamo Social
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the…
2 July 2015
Blog
The world is changing, so market research must change too
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the…
21 June 2015
Blog
What’s special about Keen as Mustard?
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from…
29 April 2015
Blog
What’s special about MESH, the Experience Agency?
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President…
20 April 2015