Category: Marketing

Will the Ashley Madison hack and law suits spell the end to Big Data as we know it? Blog Will the Ashley Madison hack and law suits spell the end to Big Data as we know it? The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain… 1 September 2015 Improving Insight Skills, Status, and Impact Blog Improving Insight Skills, Status, and Impact I have just finished an extended visit to Japan where I was lucky enough to be involved in… 2 August 2015 Listening to talk about Beacons Blog Listening to talk about Beacons The social media research contribution from empirica takes a slightly different angle from most of the other reports… 27 July 2015 Who else is talking about market research? Blog Who else is talking about market research? The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You… 23 July 2015 Results of the GreenBook/NewMR Social Media Research Challenge Blog Results of the GreenBook/NewMR Social Media Research Challenge Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it… 15 July 2015 Social Media Research Reveals Market Research Concerns Blog Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Blog Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 What’s special about Keen as Mustard? Blog What’s special about Keen as Mustard? The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from… 29 April 2015 What’s special about MESH, the Experience Agency? Blog What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015

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