Category: Marketing

When you sponsor an event you do not buy the right to bore or offend the audience! Blog When you sponsor an event you do not buy the right to bore or offend the audience! At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as… 13 December 2014 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 #GenY writes about #GenY Blog #GenY writes about #GenY Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,… 17 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Why beacons are a game changer in mobile research Blog Why beacons are a game changer in mobile research Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to… 17 August 2014 My take on social media – Sue Cardwell Blog My take on social media – Sue Cardwell Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization… 13 August 2014 My take on social media – Maya Middlemiss Blog My take on social media – Maya Middlemiss Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.… 12 August 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 post image Blog Market Research and Marketing Research mean the same thing I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR… 6 July 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014

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