Category: Market Research
Blog
Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.
Back in 2012, there were several research papers that suggested that running for more than about 20 miles…
22 October 2018
Blog
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…
19 October 2018
Blog
How many significant digits should you display in your presentation?
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers.…
27 August 2018
Blog
The excitement of the new and the best of the old – AMSRS Annual Conference 2018
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS…
16 August 2018
Blog
Market Research Skills and Training Study 2018 Report
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research…
8 August 2018
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What can Market Researchers learn from Escher?
Posted by Ray Poynter 30 July 2018 Last week I was lucky enough to be able to visit…
30 July 2018
Blog
What is semiotics and how is it used?
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how…
17 July 2018
Blog
What is a Framework of Project Knowledge?
Post by Ray Poynter, 10 July 2017 On 19 July I am running a workshop on finding and…
10 July 2018
Blog
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data…
18 May 2018
Blog
Do you understand what sort of Data Visualisation you need?
Posted by Ray Poynter 27 April 2018 Over the past ten years, there has been a rapid and…
27 April 2018