Category: Market Research
Blog
The State of Insights – September 2023
NewMR produced the second wave of its study of optimism and pessimism in the insight and research ecosystem.…
23 October 2023
Blog
An AI’s view of The State of Insights – September 2023
In September, NewMR conducted a study with research and insight professionals to understand the state of research and…
4 October 2023
Blog
What are the positives about research and insights?
Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and…
3 October 2023
Blog
What is worrying the world of Insights and Research?
In September, NewMR ran a study focusing on the research industry, looking at levels of optimism and pessimism,…
2 October 2023
Blog
What are the key differences between qual and quant, and what does that mean for assessing them?
We create standards, codes, checklists, and best practices to separate good research from poor research. However, unless we…
11 August 2023
Blog
Immersive, conversational and experiential: Market research predictions for 2019
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: 'Ambivalence to the big, and…
20 December 2018
Blog
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models…
17 December 2018
Blog
AI is the future, but what is happening in market research right now?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is…
8 December 2018
Blog
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is…
25 November 2018
Blog
5 key steps to creating a Modern Approach to Market Research
Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of…
19 November 2018