Storytelling & Reporting

Finding and communicating the story in the data.

A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017 Context is Queen Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017 The 6 R’s of great video research Video & Slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Using découpé to find the story in the data Blog Using découpé to find the story in the data Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back… 4 October 2017 Living in an AI Future Video & Slides Living in an AI Future Jenn takes us through 4 scenarios of a possible AI driven future using science fiction scenarios to explore… 22 September 2017 Sick of AI yet? It’s Just Getting Started! Video & Slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more… 22 September 2017 Sense-making with open-ended text Video & Slides Sense-making with open-ended text Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part… 8 September 2017 Storytelling Starts with Finding the Narrative During the Analysis Blog Storytelling Starts with Finding the Narrative During the Analysis Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more… 17 August 2017 104 Facts You Don’t Know About Mobile Marketing Blog 104 Facts You Don’t Know About Mobile Marketing Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful… 2 August 2017 What is the best way to present numbers?6 tips for better conference presenting Blog What is the best way to present numbers?6 tips for better conference presenting A couple of weeks ago I was at a conference in Lisbon and spent five days listening to… 31 July 2017 Beyond Market Research Event Beyond Market Research What are the new frontiers? What changes must researchers make to stay relevant? What is happening outside of… 12 December 2017

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