Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

post image Uncategorized My take on social media – Dr Nasir Khan Guest post from Dr Nasir Khan, Executive Chairman, Somra Group, Bangladesh. Click here to see a list of… 28 May 2014 post image Uncategorized My first MR impressions: Where is the youth? Guest post from Jack Ramsay, Creator of https://www.youtube.com/communitiesonline As a new face in market research – some would… 23 May 2014 post image Uncategorized My take on social media – Damian Vanderwolf Guest post from Damian Vanderwolf, Senior Research Analyst, Marketing Communications, Tourism NT, Australia. Click here to see a… 22 May 2014 post image Uncategorized My take on social media – Betty Adamou A series of prominent users of social media are writing guest posts for NewMR on the theme of… 20 May 2014 post image Conferences Forewarned is forearmed! The case for IIeX Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can… 17 May 2014 post image Conferences Two Scholarships on Offer for the QRCA Annual Conference Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile… 14 May 2014 MRMW – Market Research in the Mobile World – an essential part of the mobile picture Conferences MRMW – Market Research in the Mobile World – an essential part of the mobile picture I am lucky enough to be invited to take part in a wide range of market research events,… 10 May 2014 Book Review: Stephen Rappaport’s The Digital Metrics Field Guide Advertising Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 MR Agencies and the Service they give Clients Business MR Agencies and the Service they give Clients I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science… 30 April 2014 Short-term effects do not predict long-term advertising success Advertising Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014

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