Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Business
BRC Customer Insight Conference – London
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality…
13 February 2014
Books
Ask, Measure, Learn – Lutz Finger and Soumitra Dutta
I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the…
7 February 2014
Big Data
Does influence exist, or is it homophily?
Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has…
7 February 2014
Books
What are the top ten questions for Opinion Polling?
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile,…
4 February 2014
Asia
Brand esSense – two books in one from Neil Gains
Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and…
1 February 2014
Business
Stop asking when mobile will be the next big thing, it happened a year or two ago!
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people…
27 January 2014
Blogging
How many people will be using smartphones to access the web in 2017?
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of…
22 January 2014
Books
Staying up to date with trends in mobile and mobile market research
As part of the book on Mobile Market Research that we are working on we are including some…
19 January 2014
Business
Why is so much customer satisfaction research so unsatisfying?
When I talk to research users, one of the most common themes I hear is dissatisfaction with customer…
16 January 2014
post image Asia
The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading…
14 January 2014