Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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The McGurk effect and why it matters to market researchers
We like to think of ourselves as rational creatures and we like to think we can trust our…
22 June 2014
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Asking the wrong questions gives you the wrong answers!
A very large part of market research is based on asking people questions, for example in surveys, focus…
21 June 2014
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When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample…
17 June 2014
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University of Winchester offers a Masters in Insight Management
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to…
13 June 2014
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My take on social media – Gaelle Bertrand
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle…
11 June 2014
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Dialling in to the MRIA Conference – the shape of things to come?
Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick,…
9 June 2014
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My take on Social Media – Kristin Luck
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of…
9 June 2014
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What’s your take on social media?
We at NewMR are keen to hear the different ways that market researchers approach social media. We are…
3 June 2014
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My take on social media – Sue Bell
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the…
1 June 2014
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My take on social media – Peter Harris
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to…
30 May 2014