Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Conferences
Presidential Reflections – Dan Foreman
It’s that exciting time of the year again – ESOMAR Congress is on its way and the team…
5 September 2014
Business
ESOMAR report confirms that surveys are in decline
Last week I posted an article looking at the decline in survey research, which included some data from…
3 September 2014
Business
Most market researchers should not worry about getting into the boardroom
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not…
2 September 2014
Behavioural Economics
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when…
26 August 2014
Market Research
Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter…
19 August 2014
Market Research
Why beacons are a game changer in mobile research
Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to…
17 August 2014
Big Data
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted…
14 August 2014
Blogging
My take on social media – Sue Cardwell
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization…
13 August 2014
Blogging
My take on social media – Maya Middlemiss
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.…
12 August 2014
Blogging
My Take on Social Media – Mary Aviles
Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence,…
11 August 2014