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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

98% Pure Potato a book about pioneers of Account Planning Uncategorized 98% Pure Potato a book about pioneers of Account Planning A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book… 26 April 2015 What’s special about MESH, the Experience Agency? Advertising What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015 Collaborative Review of Social Media Research – The Spec Market Research Collaborative Review of Social Media Research – The Spec News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will… 13 April 2015 What does communicating results mean? Advertising What does communicating results mean? Over the last 20 years the understanding of what communicating market research results means has changed. It used… 12 April 2015 MRMW in APAC – Summary by Stephen Paton Asia MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Why did the penny-farthing have a large front wheel – Illustrating insight from data Business Why did the penny-farthing have a large front wheel – Illustrating insight from data Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding… 6 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Books Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015 Brave Researchers? Help us to celebrate their stories. Conferences Brave Researchers? Help us to celebrate their stories. Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher… 1 April 2015 Social Media in 2015 – Collaboration Invitation Market Research Social Media in 2015 – Collaboration Invitation Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research… 25 March 2015 Marketing Research or Market Research? A unhelpful distinction Business Marketing Research or Market Research? A unhelpful distinction Once again I have heard of somebody claiming that there is a useful difference between the terms marketing… 23 March 2015

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