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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Listening to talk about Beacons Advertising Listening to talk about Beacons The social media research contribution from empirica takes a slightly different angle from most of the other reports… 27 July 2015 Who else is talking about market research? Market Research Who else is talking about market research? The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You… 23 July 2015 Market Research, not a hot topic in Social Media GreenBook Market Research, not a hot topic in Social Media The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass… 21 July 2015 Results of the GreenBook/NewMR Social Media Research Challenge GreenBook Results of the GreenBook/NewMR Social Media Research Challenge Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it… 15 July 2015 Contrasting the social media MR picture in English, French, and Italian Big Data Contrasting the social media MR picture in English, French, and Italian This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 14 July 2015 Social Media Research Reveals Market Research Concerns Market Research Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Eleven Things Research Pros Should Know about Sentiment Analysis Market Research Eleven Things Research Pros Should Know about Sentiment Analysis Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana… 4 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Business Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 Research Motivations and Engagement in an Online Era Market Research Research Motivations and Engagement in an Online Era Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in… 29 June 2015 The world is changing, so market research must change too Behavioural Economics The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015

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