Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Behavioural Economics
How should we improve the research participant experience?
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What…
6 January 2015
Books
The use of tense in writing up market research results
This blog post has been written as part of a project I am working on to produce a…
4 January 2015
Business
When you sponsor an event you do not buy the right to bore or offend the audience!
At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as…
13 December 2014
Market Research
What advice would you give to somebody entering the market research profession?
One of the questions I get asked quite often is about the advice I would give to people…
26 November 2014
Books
The Curve – a book you need to read
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it…
24 November 2014
Business
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
Experts
How do we define qualitative research in a new MR world?
This post looks at the definition of qualitative research and has been produced as part of a project…
9 November 2014
Experts
Are you an expert?
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then…
23 October 2014
Asia
Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance
Since the arrival of online market research in the mid-1990s the speed of change in market research has…
20 October 2014
Conferences
#GenY writes about #GenY
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,…
17 October 2014