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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Market Research in the Time of VUCA Behavioural Economics Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 What are the key MR Buzzwords for 2015? Behavioural Economics What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015 The problem of survivor bias in marketing and market research Advertising The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015 Growth Hacking 101 Uncategorized Growth Hacking 101 “Growth hacking” is a new term for most in the marketing measurement space but a long held practice… 9 March 2015 Do you understand device agnostic research? Market Research Do you understand device agnostic research? Most people seem to accept that about one-third of people who take online surveys are attempting to do… 2 March 2015 Looking for followers may be more predictive than looking for leaders Market Research Looking for followers may be more predictive than looking for leaders Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been… 26 February 2015 Two key challenges to measuring the ROI of social Advertising Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Five tips about segmentation in marketing and market research Market Research Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015 Why might a business reject something that is both better and cheaper? (The better tyre example) Advertising Why might a business reject something that is both better and cheaper? (The better tyre example) I was talking to a company that had a service that was both better and cheaper than the… 29 January 2015 What can the painter Turner teach market researchers? Market Research What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015

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