Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya AI Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya NewMR recently had the pleasure of hosting Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo… 17 July 2025 How AI Has Transformed My Story-Finding Method AI How AI Has Transformed My Story-Finding Method After more than 40 years in the research and insights world, I thought I had fine-tuned my approach… 29 June 2025 Exploring the Interaction of Language and ChatGPT Uncategorized Exploring the Interaction of Language and ChatGPT Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo… 28 June 2025 Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead Uncategorized Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead You should not use standard t-test testing with synthetically boosted data. In this post I explain why and… 19 June 2025 How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM AI How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM Are you using Notebook LM yet? If not, I think you should be using it; it is frankly… 6 June 2025 A Digital Twin of Nick Carraway, from The Great Gatsby AI A Digital Twin of Nick Carraway, from The Great Gatsby Earlier this week, I discussed the use of Digital Twins in research; you can read that post here.… 5 June 2025 Digital Twins for Research and Insights AI Digital Twins for Research and Insights Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based… 3 June 2025 How can we use ChatGPT to help us qualitatively analyse images? AI How can we use ChatGPT to help us qualitatively analyse images? Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure… 1 June 2025 The Future of Qual AI The Future of Qual Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin… 22 May 2025 What is a Context Window, and why does it matter? AI What is a Context Window, and why does it matter? One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this… 20 May 2025

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