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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

The State of Research and Insights AI The State of Research and Insights NewMR is currently conducting the sixth wave of our State of Research and Insight study. We have conducted… 25 November 2025 How AI Understands Language: Visualizing Meaning with Sentence Embeddings AI How AI Understands Language: Visualizing Meaning with Sentence Embeddings Have you ever wondered how an AI system, like a search engine or a chatbot, understands that the… 4 November 2025 Synthetic Data is a Reality, But Are You Asking the Right Questions? AI Synthetic Data is a Reality, But Are You Asking the Right Questions? At most conferences and events, we are seeing a growing number of examples of Synthetic Data, in its… 16 October 2025 AI Dominates the agenda at esomar Congress 2025, Prague AI AI Dominates the agenda at esomar Congress 2025, Prague The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was… 1 October 2025 Synthetic Data: A Lexicon and Taxonomy Uncategorized Synthetic Data: A Lexicon and Taxonomy Here is my attempt at an updated Lexicon and Taxonomy for Synthetic Data. I would love to hear… 22 September 2025 Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants AI Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants For me the jury is out on the discussion about what synthetic data might be able to achieve… 21 September 2025 AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days How to Research AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days When a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research… 16 September 2025 Exploring CoLoop: A Powerful AI Tool for Qualitative Research Uncategorized Exploring CoLoop: A Powerful AI Tool for Qualitative Research By Ray Poynter15 September, 2025 I recently had the chance to sit down with Jack Bowen, founder of… 15 September 2025 AI making a difference to real people AI AI making a difference to real people I think too much of the discussion about AI is focused on what it might deliver in the… 25 August 2025 The AI Territory – A Tool for Strategic Planning AI The AI Territory – A Tool for Strategic Planning In the fast-moving world of AI, organisations often struggle to decide which initiatives to prioritise. The opportunities seem… 16 August 2025

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