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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections AI The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections I think Deep Research is likely to replace quite a few types of research, some of them in… 13 May 2025 Deep Research’s estimate of Tesla’s Share Price on May 12 AI Deep Research’s estimate of Tesla’s Share Price on May 12 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May… 29 April 2025 Creating a new type of Research Deliverable with a Custom GPT AI Creating a new type of Research Deliverable with a Custom GPT Here is a post that shows how you can use custom GPTs to create better deliverables for your… 24 April 2025 Using Custom GPTs to Create Innovative Client Deliverables AI Using Custom GPTs to Create Innovative Client Deliverables Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather… 7 April 2025 6 Ideas for using Custom GPTs AI 6 Ideas for using Custom GPTs Here are six ideas for you to start using Custom GPTs in the field of market research and… 2 April 2025 How to Automatically Analyse Google Forms Data with AI AI How to Automatically Analyse Google Forms Data with AI Here is a tool that let's you use AI to automate the analysis of surveys conducted via Google… 26 March 2025 Can I upload CrossTabs to ChatGPT? AI Can I upload CrossTabs to ChatGPT? This post looks at how you can upload market research crosstabs to ChatGPT to help find the story… 21 March 2025 The Impact of China’s AI Revolution: What Market Researchers Need to Know AI The Impact of China’s AI Revolution: What Market Researchers Need to Know Until this year the assumption was that the USA was leading in AI and China was way behind.… 20 March 2025 DeepSeek – a new Generative AI from China that is challenging ChatGPT and America AI DeepSeek – a new Generative AI from China that is challenging ChatGPT and America DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s… 25 January 2025 Creating a Questionnaire Library with ChatGPT AI Creating a Questionnaire Library with ChatGPT One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and… 24 January 2025

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