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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Asking ChatGPT for advice about research methods – a Kano example #AI Tip AI Asking ChatGPT for advice about research methods – a Kano example #AI Tip Two or three times a year I receive a message from an agency saying their client wants to… 20 January 2025 #AI Tip – Ask AI for multiple suggestions, to leverage the human element AI #AI Tip – Ask AI for multiple suggestions, to leverage the human element Here is another tip from my courses on how to use Copilot and ChatGPT for market research and… 18 January 2025 When should you use ChatGPT and when should you use the API version? AI When should you use ChatGPT and when should you use the API version? Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I… 9 January 2025 Analysing Open-ended Comments (almost) for free AI Analysing Open-ended Comments (almost) for free Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?… 22 November 2024 Creating Virtual Ray, a Custom GPT AI Creating Virtual Ray, a Custom GPT One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows… 5 November 2024 ChatGPT or Microsoft Copilot – which is right for you? AI ChatGPT or Microsoft Copilot – which is right for you? Here is my take on the differences between Microsoft's Copilot and OpenAI's ChatGPT and some thoughts on which… 8 October 2024 Draft Synthetic Data Manifesto AI Draft Synthetic Data Manifesto In this note I set out what I believe to be Synthetic Data, why we need to define… 30 September 2024 AI and Synthetic Data Dominate ESOMAR Congress in Athens AI AI and Synthetic Data Dominate ESOMAR Congress in Athens Last week saw over 1000 insight and market researchers from 78 countries gather in Athens for ESOMAR’s Annual… 17 September 2024 Most good research depends on synthetic analysis! AI Most good research depends on synthetic analysis! One of the things that has caught my eye about the recent discussion about synthetic data have been… 30 August 2024 Python, one of the reasons ChatGPT is pretty good at maths AI Python, one of the reasons ChatGPT is pretty good at maths One key reason ChatGPT is good at handling mathematical tasks and data analysis is its integration with Python,… 28 August 2024

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