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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers Big Data Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models… 17 December 2018 AI is the future, but what is happening in market research right now? AI AI is the future, but what is happening in market research right now? This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is… 8 December 2018 ESOMAR Council Report December 2018 ESOMAR ESOMAR Council Report December 2018 In October I was elected to be a member of the ESOMAR Council for a period of two… 6 December 2018 The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Agile The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is… 25 November 2018 5 key steps to creating a Modern Approach to Market Research Blogging 5 key steps to creating a Modern Approach to Market Research Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of… 19 November 2018 Do you know how to assess innovations in market research and insights? Agile Do you know how to assess innovations in market research and insights? Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,… 1 November 2018 Problems in Identifying Causality in Observational Data – BigSurv18 Uncategorized Problems in Identifying Causality in Observational Data – BigSurv18 Posted by Ray Poynter, 27 October, 2018 Earlier today I gave a presentation at the BigSurvey18 Conference in Barcelona,… 27 October 2018 Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Big Data Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Back in 2012, there were several research papers that suggested that running for more than about 20 miles… 22 October 2018 What is the Counterfactual? – Why do we need to assess it? Advertising What is the Counterfactual? – Why do we need to assess it? Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the… 19 October 2018 Courses and Workshop with NewMR – 2018 Personal Brand Courses and Workshop with NewMR – 2018 Posted by NewMR, 17 October, 2018 Sue York and Ray Poynter are widely involved in a wide range… 17 October 2018

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