Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
infogrpahics
How to Use Comparisons to Understand Data
Posted by Ray Poynter, 15 October 2018. Most individual numbers do not mean very much. In many cases,…
15 October 2018
AI
Bias Runner 2049
Story-with-a-meaning post by Ray Poynter, 11 October 2018 Tom Torquemada was looking forward to his interview today, he…
11 October 2018
AI
Answers to Questions about Artificial Intelligence
Posted by Ray Poynter 13 September 2018 Note, in response to questions, I have started adding additional answers…
13 September 2018
Futuring
Will anything replace PowerPoint soon? (a forecast from 2011 revisited)
Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and…
29 August 2018
Market Research
How many significant digits should you display in your presentation?
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers.…
27 August 2018
Conferences
The excitement of the new and the best of the old – AMSRS Annual Conference 2018
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS…
16 August 2018
Business
Market Research Skills and Training Study 2018 Report
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research…
8 August 2018
Market Research
What can Market Researchers learn from Escher?
Posted by Ray Poynter 30 July 2018 Last week I was lucky enough to be able to visit…
30 July 2018
Advertising
What is semiotics and how is it used?
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how…
17 July 2018
Business
What is a Framework of Project Knowledge?
Post by Ray Poynter, 10 July 2017 On 19 July I am running a workshop on finding and…
10 July 2018