Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Podcasts
Interview with Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola
Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola,…
12 March 2019
Blog
3 counterintuitive but practical tips for chatbot survey design
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design…
11 March 2019
Blog
Presentations from the Festival of #NewMR 2019
Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market…
11 March 2019
Blog
Reimagining Condé Nast International’s Brand
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.
11 March 2019
Podcasts
Interview with Divya Nagarajan, Sr. Segment Manager – Insights, Givaudan APAC
Ray Poynter and Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights.
22 February 2019
Blog
Failing to Listen to the Research… on Research
Are you asking survey questions the way you were taught 20 years ago, or are you learning from…
22 February 2019
Blog
Further deliver the social proof for insurance products linked to ‘trust’
Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with…
16 February 2019
Podcasts
Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm – The Future of Client Insights
In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard's Corneliu Vilsan about the future of client…
15 February 2019
Blog
State of the Nation for Market Research and Insights 2019 – with Ray Poynter
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am…
9 February 2019
Podcasts
Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights
Ray Poynter interviews Garth Viegas (Director of Insights at TATA Global Beverages) about the future of client-side Insight…
8 February 2019